Codemasters signs an esports partnership with the world’s largest motorsport & automotive media company
Dirt Rally 2.0 will be the first in a number of titles to be brought to competitive life through a partnership with Motorsport Network
Codemasters (AIM:CDM), the award-winning game developer of high-quality racing games including DiRT, GRID, ONRUSH and F1®, has closed a new agreement with Motorsport Network. The partnership will supercharge the esports programmes of some of Codemasters’ key owned-IP titles, attracting mass participation through a global partnership with the motorsport & automotive powerhouse.
Motorsport Network sits at the heart of racing, serving fans through an integrated digital ecosystem that speaks 17 languages and reaches over 30m people every month. With a portfolio that spans everything from racing websites such as Autosport.com and Motorsport.com to ticketing & events and an OTT racing television network, Motorsport Network has the fuel to power Codemasters’ titles from market-leading games into global esport competitions.
The partnership, which fuses the best racing games with the biggest motorsport audience, will kick off with the eagerly anticipated launch of the critically acclaimed DiRT Rally 2.0 that comes to market on February 26th – with consumers purchasing the Deluxe Edition benefitting from early access on February 22nd. DiRT Rally 2.0 releases worldwide on the PlayStation®4 computer entertainment system, the Xbox One family of devices including the Xbox One X and Windows PC (DVD and via Steam).
DiRT Rally 2.0 promises the most immersive and truly focused off-road experience yet, including a new authentic handling model, tyre choice and surface deformation with 50 of the most powerful off-road cars ever built to tear through real-life off-road environments from New Zealand, Argentina, Spain, Poland, Australia and the USA, plus eight official circuits from the FIA World Rallycross Championship.
DiRT Rally 2.0 will be the starting point for an enduring joint venture to create, promote and manage an esports programme across Codemasters’ future owned-IP racing games portfolio.
One of Motorsport Network’s core strengths is as a convener and promoter of esports, with an established track record as a founding partner of the Le Mans esport Series and as the owner of 704Games, the official platform provider for the eNASCAR Heat Pro League.
Frank Sagnier, Codemasters’ CEO said, “We are delighted to announce our partnership with Motorsport Network – a company that not only shares our love of motor racing, but has great expertise and an enormous consumer reach. The combination of our passionate communities, Codemasters’ great games and Motorsport Network’s impressive range of operations should make the next few years of esports very exciting.”
James Allen, President, Motorsport Network said, “Codemasters is a trailblazing publisher that, by common consent, has defined racing games. Through this formidable alliance, we plan to put Codemasters’ iconic titles at the heart of a new, global esports programme that we can deliver to the very heartland of motor racing’s fan networks.”